Operating Procedure

search engine optimisation

Bfirst Search Engine Optimisation Preparation:
The first priority is to evaluate your current situation. Our engineers will apply a thorough diagnostic health check on your ecommerce website and research your industry for a list of key phrases to target for your website.

Monthly Search Engine Optimization Operating Process:
At this stage we will concentrate on carrying out the work highlighted within the Diagnostic report if we have access to do this on a month by month basis for 12 months. Below is just some of the work we do that makes up the monthly optimisation process:

  • Meta Data Updates - Our engineers will update the key areas of your pages that provide information to search engines using the key phrases to maximise the chances of improving rankings.
  • Site Map Creation - Our engineers will instruct you or create a sitemap of your entire website and also apply a Google sitemap submission.
  • HTML Correction - The structure of your website will be checked and rectified to ensure your website code can be read easily. We check for broken links, bad design and page and URL naming.
  • Content Page Creation - Business 1st will create search engine friendly content pages from content supplied by you.
  • Industry Directory Submission - We will submit your website to quality directories to ensure we build on the number of inbound links to your website.
  • Search Engine Submission - Where necessary our engineers will apply the necessary submissions of new pages to the serach engines through sitemap XML feed.
  • Ongoing Consultancy - Our SEO experts will continue to monitor the progress of your website on the search engines and will advise of any new changes that should be made to enhance your visibility.
  • Monthly Reporting - Each month we will send you details of the work we have done and a key phrase rankings report detailing how well your website is performing for its given keywords on the major search engines.
  • WebTracker - Finally we provide a comprehensive webtracking service.
In the event where we don’t have access or if your website is dynamically generated using a scripting language we will instruct you with a schedule of work each month if necessary. During the monthly optimisation process an engineer will concentrate on your website for a set period of time on off-page search engine marketing and on-page optimisations.
sem seo