WebClinic Diagnosis

The WebClinic search engine optimisation service begins with a diagnostic report which is a comprehensive evaluation of your ecommerce website by our search engine optimisation specialists to identify the main areas of your site that require work to improve the search engine rankings for your required keyphrases. The diagnostic report contains on-page and off-page website modification suggestions. On-page suggestions may involve the modification of the website's HTML called 'structural changes' or content writing. Offpage suggestions may involve methods directing traffic to your site from directory submissions and advertisments. As part of the Diagnosis process we assess the following:

• Competition Analysis – A SEO oriented comparison of ecommerce websites that already rank well for your website's keywords. This could include the directories and advertising sources that they use and the textual content of their site.
• Inbound Links – We check the quality and number of inbound links to your site. Inbound links from high pagerank and relevant sites acts a a measure to the quality of your site.
• Key Phrase Analysis – We recommend to you the key phrases you should be promoting for internet marketing. Keywords and keyphrases should be words that a potential customer is likely to type to find your site.
• Key Phrase Density – We check keywords appear at strategic locations throughout your website.
• Meta Data – We check the presence and appropriate use of meta tag data, page titles and section headings.
• Pages Indexed – We check how many pages are indexed by the search engines. A site that is very small would require more content in order to make an impression.
• Pagerank Analysis – We check your current google Pagerank score and suggest how it can be improved if it is unexpectedly low.
• Search Engine Visibility – We check how well you are doing already in search engine rankings for your keywords.
• Blackhat Check – We check if disallowed marketing methods are used on the site and we remove them.
• Search Engine Friendly URLs – We check if the filenames and links used on your site are SEO friendly. For example, it is necessary that spaces are separated by hyphens and that keywords are located in the urls.
• W3C Compliance – We check your HTML code for compliance with W3C standards. Standards complience is regarded highly by search engines and people.
• Website Structure – We check for excess or redundant Javascript, HTML code, broken links and structural defects that could affect search engine rankings.
• Website Content – We check if your site's textual content is original, useful and detailed enough to be effective in internet marking.
• Website Speed – We test your website speed to see if it loads reasonably fast. A slow loading website can affect rankings and put off visitors.

Once your website has completed the diagnostic check, a report is provided to you detailing our suggestions. Within this report you will see what work needs to be done by you and what work we will be required to concentrate over your 12 month period of contract with us.