Latest Online Shop Features

The average person today seems to have just about everything except time. As a result, they've embraced the internet to do a lot of the work for them via online shopping.  But they're also gaining savvy with their online shopping and as a result; they're becoming more demanding of e-tailers.  They expect the latest online shop features.

A recent national survey* showed that 67% of online shoppers said their online shopping expectations had increased over the last year, and 66% of these said technology has improved and they expect online shopping to do so, also.  But what ARE the latest online shop features. What does a company need to provide to keep them happy and spending?

First of all, the site must be secure.  Shoppers don't want to hassle with calling or faxing in their credit card number, and they expect a site to protect their information.  Incorporating PayPal is a good idea, along with a full array of the traditional credit cards.  If you can't provide trust and convenience, you won't win them over.

Product information should be thorough.  They are already transitioning from the ability to see and touch a product, try it on, read its packaging, and there is a leap of faith when online shopping minimizes this leap, and you'll maximize their trust.  Pictures from various angles and a thorough description will help eliminate their uncertainty.  If they don't know what you're trying to sell, they won't buy.

Real-time chat can bridge this gap.  A link on every page that makes it clear that someone is standing by to provide information and answer questions will make it clear that you support your product AND your customers.  Now you've got their trust.

What do you have to offer today's savvy shopper:  can they search your site?  Create a wish list?  View new products?  Sign up for a newsletter? Can they use discount codes and see realtime shipping prices?  Verify that inventory is available so there's no disappointment?  Do they receive an order confirmation, and later, shipping information?  Does your site email them when the item is back in stock?  (If so, you might just win them back to your site.)

But how do you make all of this happen affordably?  B1st is a website design provider that specializes in ecommerce solutions and supports all of the latest online shop features, at an affordable price.  They have been in business since 1999 and are experts in the field.  B1st is home to over 3,000 e-commerce clients and was awarded the DTI Award for Excellence in E-Commerce.  They have 90 employees with a full range of skills to offer and can give you the dynamic online presence you need to grow your business, by instating the latest online shop features.

So ask them for a free no-obligation e-commerce consultation and find out how you can transition your e-commerce site from "lacking online shop features" to "latest online shop features" get them talking and get them shopping!